Visit gift cards have become a strategic tool used by leading companies to boost sales, encourage customer loyalty and reinforce their brand. Among the most popular are the Amazon gift card, the Fnac gift card, the Decathlon gift card and even the Netflix gift card! Whatever the business sector, gift cards, as we'll discover in this article, have a significant impact that's well worth exploring.

What are the advantages of introducing gift cards in my company?

Sales increase :

Gift cards give customers the freedom to choose their own products or services, making them a popular gift for any occasion. This freedom of choice can increase sales by encouraging customers to spend more than the card's initial value, which can lead to additional purchases and higher average order values.

Customer loyalty :

Gift cards can also be used as an effective tool for encouraging customer loyalty. By offering additional incentives, such as exclusive discounts or VIP benefits, to gift card holders, companies can encourage customers to return and make repeat purchases.

Example: A restaurant offers a gift card with a discount of 10 % on each subsequent visit for customers who have spent a certain amount on their first visit. This not only encourages repeat visits, but also increases customer loyalty to the restaurant.

Brand Amplification:

Gift cards can serve as a powerful tool for brand amplification by exposing new customers to your company. When customers buy a gift card to give to their friends or family, they effectively recommend your company to others, which can generate new sales opportunities and increase brand awareness.

What types of companies can benefit from gift cards?

Gift cards are a versatile tool that can benefit a wide range of companies in a variety of sectors. Here are just a few examples of companies that can benefit from gift cards:

• Retail stores clothing, electronics, books, toys, etc.
• Restaurants and cafés
• Spas and beauty salons
• Gyms and fitness centers
• Entertainment and leisure theme parks, cinemas, theaters, etc.

What is an E-gift card?

An E-gift card, or electronic gift card, is a digital version of a traditional gift card. Instead of being a physical plastic card, an E-gift card is usually a code or link sent by e-mail or SMS to the recipient. E-gift cards can be used online or in-store, according to the instructions provided.

While digital gift cards offer advantages of convenience and flexibility, PVC gift cards remain a popular and relevant option for several reasons:

• Tangibility : Physical gift cards offer a tactile, tangible experience that can be more memorable and meaningful for the recipient.
• Customization : PVC cards can be customized with specific designs, personalized messages and unique details, making them more personal and exciting for the recipient.
• Physical gift : It is often presented as a physical gift in a box or envelope, adding an element of surprise and emotion to the reception.
• Visual appeal: PVC gift cards can have an attractive, eye-catching design that makes them stand out and grab the recipient's attention, increasing their perceived value.

Gift card implementation strategies :

To make the most of the potential of gift cards in your marketing and sales strategies, it's important to implement them effectively. Some key strategies include:

• Offer gift cards both online and in-store for added convenience.
• Promote gift cards as gift options for special occasions such as Christmas, birthdays and holidays.
• Offer additional incentives, such as exclusive discounts or free delivery, to gift card holders.
• Use e-mail and social network marketing campaigns to promote gift cards and generate interest among existing and potential customers.

How do I create a gift card?

The creation of a gift card can vary according to the preferences and needs of each company. However, the general steps for creating a gift card include designing the card, adding the monetary value or the specific product it represents, PVC card printing and distribution to customers. 

Printags, offers complete solutions enabling our customers to fully outsource their card production, whether for their own needs or to meet those of their customers. As a trusted provider of customized PVC gift card printing solutions, we can help you make the most of this powerful tool to boost sales and build customer loyalty.