In the world of e-commerce, every festive season is a golden opportunity to boost sales and reinforce marketing strategies. Among these festivities, Mother's Day and Father's Day occupy a special place, where consumers look for meaningful gifts to honor their loved ones.
Against this backdrop, the gift cards are emerging as a strategic option for both online merchants and shoppers. A study by First Data shows that 65 % of cardholders spend 38 % more than the value of their card. This surplus represents a substantial opportunity to increase the average basket and build customer loyalty.
Here's how to use them gift cards can be a powerful tool for enhancing marketing strategies and boosting sales during these special festivities.
Flexibility for consumers
One of the main reasons gift cards are a popular option for Mother's and Father's Day shoppers is their flexibility. Often, children want to honor their parents with gifts, but it can be difficult to choose the perfect gift that reflects their appreciation and love.
In this sense, gift cards offer an elegant solution by allowing recipients to choose their own gifts, ensuring that the gesture is appreciated and useful to them.
Amplifying the shopping experience
When it comes to marketing, gift cards offer a unique opportunity to amplify the shopping experience. Online retailers can strategically integrate gift cards into their marketing campaigns, promoting them as a practical and meaningful way to celebrate Mother's and Father's Day.
What's more, by personalizing gift cards with themed designs and moving messages, retailers can add a personalized touch that resonates with shoppers and their loved ones.
Opportunity to acquire new customers
In addition to strengthening relationships with existing customers, gift cards can also be an effective tool for acquiring new customers. By actively promoting gift cards through various marketing channels, online retailers can attract the attention of new customers who may not be familiar with their brand or products.
Once these new customers use their gift cards, they have the opportunity to discover the quality and value of the merchant's products or services, which can lead to future loyalty.
5 tips for optimizing your gift cards
Limited edition gift cards:
To stand out from the competition, it's crucial to offer exclusive gift cards that grab buyers' attention. This can be achieved through attractive designs, original messages and the ability to personalize the exact amount.
Details like these can make all the difference in creating an emotional connection with customers, strengthening their commitment to your brand. Consider collaborating with local artists to create unique designs that capture the spirit of the community and offer a memorable shopping experience.
Offer an immersive experience:
Innovating the way you deliver gift cards can make all the difference. For example, you can add an interactive element, such as a video message, to make the gift even more special for the recipient.
This can be achieved by including a QR code allowing recipients to scan it and receive a personalized message or a unique digital experience.
Being responsible :
Incorporating sustainable practices into your gift card program can be an effective way of standing out from the crowd and attracting environmentally conscious customers.
Consider offering cards made from recycled materials or digital versions to reduce paper waste. What's more, you can earmark a portion of the proceeds from gift card sales for environmental conservation projects or to support local causes.
This not only demonstrates your commitment to corporate responsibility, but can also help strengthen the loyalty of customers who share your values.
Strategic promotion :
Use social networks, e-mail and your website to promote your gift cards. Offer discounts or special promotions to encourage their purchase.
Simplify printing and shipping with customized solutions:
To save time and effort in the printing and dispatch of your personalized gift cards, consider using complete PVC card production solutions such as those offered by Printags.
These customized solutions can simplify the whole process and avoid the hiccups that can occur when managing production in-house with your own card printer.
Printags offers printing, packaging and finishing services.NFC encoding and shipping of personalized gift cardsThis allows you to concentrate on other aspects of your business, while ensuring that your cards are printed and delivered.
With Printags, you can enjoy a hassle-free process and guarantee an exceptional experience for your customers this Mother's and Father's Day. Contact us today and let's work together to find the best solution for you!